FAQs

I work on end-to-end digital product design projects, from research and strategy to UI and handoff, including UX audits, design systems, PRDs, backlog definition, and iteration planning. I also work on strategic experience design for brands: service blueprinting creation and iteration, customer journey mapping, value proposition, visual identity, and communication strategy, designing brands and services as one connected system.

I start by deeply understanding the problem — talking with stakeholders to align on goals and constraints. Then I move through research, ideation, and design, always closing the loop by monitoring outcomes to drive meaningful product iterations.

Yes — I collaborate closely with dev teams and deliver detailed specs and assets. A smooth handoff is part of the job, not an afterthought. I also work with marketing, commercial, CX, and business stakeholders depending on the project scope.

Absolutely. I'm comfortable jumping into established workflows and contributing from day one. I'm open to contractor, full-time, or part-time collaborations — I love learning from different perspectives.

I work with project-based and monthly retainer models. Reach out with your scope and I'll send a tailored proposal.

Send me a brief about your project or challenge. I'll get back to you within 48 hours to set up a discovery call and define the scope together.

I use Figma for design and prototyping, and the Adobe suite for graphic and photo editing. For research and analytics I work with Maze and Hotjar for user testing, and Amplitude or Google Analytics for metrics. Documentation and backlog prioritization I adapt to the team's stack, whether that's Jira, Confluence, or Notion. I also integrate AI tools like Cursor, Lovable, Figma Make, Claude, and Gemini to build live prototypes, explore feature interactions, and accelerate the overall design workflow.

Yes — over the last 6 years I've worked zero-to-one with founders building apps from scratch like Debook, YallegoOk, and Ritmo Studio, and also iterated on established products with companies like BBVA, Tarjeta Naranja, and Kings League.

I've designed across Music, Entertainment, Sports, Fintech, Retail, Tourism, Web3, Automotive, Education, Fitness, and Health & Wellness, for both B2C and B2B clients. Product-wise I've covered Mobile Apps, SaaS, PWAs, E-commerce, Video Streaming, Websites, and Landing Pages. I'm especially passionate about Health, Wellness, and Education, where design directly impacts people's lives and habits, and I'm always looking to take on more projects in those spaces.